How ESL Are Helping Retailers Combat Price Matching & Showrooming Challenges 🏬🔍

One of the biggest challenges for brick-and-mortar retailers is “showrooming”—where customers browse in-store but buy online. ESLs are providing a solution.

1. What Is Showrooming & Price Matching?

✔️ Shoppers check out products in physical stores but purchase them online for cheaper.
✔️ Retailers struggle to keep up with dynamic online pricing.

2. How ESLs Help Retailers Stay Competitive

✔️ Real-Time Price Matching: Stores can adjust prices instantly to match online competitors.
✔️ Loyalty-Based Pricing: ESLs can display special prices for loyalty program members.
✔️ Bundled Offers: ESLs can suggest value-added bundles that make in-store purchases more attractive.

3. The Role of AI in Competitive Pricing

✔️ AI-powered ESLs track competitor pricing and adjust in-store prices automatically.
✔️ Prevents customers from leaving the store to buy elsewhere.
✔️ Maintains customer trust by ensuring fair and competitive pricing.

4. Case Study: Electronics & Appliance Retailers Fighting Showrooming

✔️ An electronics store uses ESLs to offer instant discounts when customers scan product labels.
✔️ A home appliance store provides exclusive in-store financing options displayed via ESLs.

With ESLs, retailers can combat showrooming while enhancing the in-store shopping experience.